Um… so here’s the thing about dreams — they usually start small, almost quietly, you know? And that’s exactly how VELKOO began. Not in some fancy city office, not in a giant design lab, but in Majuli, a peaceful island tucked inside Assam. A place where creativity breathes in the open air and ambition feels almost… natural.
And right there grew a kid named Santanu Borah, who didn’t just love sneakers — he studied them like art pieces. He’d look at shapes, lines, textures, and think, “Yaar, why can’t we have world-class sneakers made in India, for India?”
As he moved out of Majuli for studies, that question followed him everywhere. Every shoe store, every hostel corridor, every street corner — the same story:
either expensive global brands or low-quality knockoffs. No middle ground.
No brand that truly understood the Indian youth.
That gap?
Yeah, that became his mission.
The Birth of VELKOO
So, one day, Santanu finally decided, “Bas. Let’s build something of our own.”
And that’s how VELKOO Fashions Private Limited came into the picture — not just as a company, but as a movement.
VELKOO stands for:
- Original Design
- Superior Comfort
- Strong Durability
- A Bold Youth Identity
Sounds simple, right? But behind every pair of VELKOO sneakers, there’s hours of sketching, testing, redesigning, rejecting, improving — all done with the attitude of “if it’s not the best, it doesn’t leave the table.”
And Santanu?
He personally checks everything — fabric, stitching, sole flexibility, overall feel — like a perfectionist who wants each pair to hold a story.
Why VELKOO Isn’t Just a Brand
Here’s the fun part… VELKOO isn’t trying to be “just another shoe brand.”
It’s meant to be a mindset.
A mindset for:
- The dreamers
- The hustlers
- The ones who refuse to settle
- The ones who walk their own path, literally and metaphorically
When you wear a pair of VELKOO sneakers, you’re not just wearing shoes. You’re carrying a piece of a dream that started in a small island and is now stepping onto national — and soon, global — streets.
Made for India. Ready for the World.
India has changed. People’s taste has evolved. The youth now want products that look good, feel good, and last long. And VELKOO is built exactly for them.
From the raw materials to the comfort tech — everything is designed with the Indian lifestyle in mind.
Long walks?
Crowded streets?
Daily hustle?
VELKOO holds up.
But the ambition doesn’t stop there.
Like Santanu says,
“This is just the beginning. VELKOO is built to go global.”
And honestly… it feels like he means it.
Final Thoughts
So yeah, that’s the story.
A kid from Majuli with a dream.
A vision that turned into a brand.
And a brand that’s turning into a culture.
If you ever slip your feet into a pair of VELKOO sneakers, remember — you’re not just wearing footwear. You’re wearing a story that’s still being written, step by step.
🤍
I need
Best wishes from Bajali 🙏